Customized LED panel light solution for ICBC Bank, Shenzhen, China

Project Time: Oct 2020

Project Location: ICBC Longhua Branch, Shenzhen, China

Product Used: Irregular LED panel lights + Standard LED panel lights

Qty: 32pcs irregular shape LED panel lights, 48pcs 1 x 2 ft LED Panel Lights, 18pcs 2 x 2 ft LED panel lights, 8pcs 2 x 4 ft LED panel lights

Features: lighting efficiency up to 100lm/w, 10mm ultra thin in thickness, uniform lighting, flicker free, 5 years warranty, ideal for office and commercial lighting.

Often we get spam email from top companies. This is often because we once subscribed to their website. It could also be that they just got your email. But we rarely give thought to these emails. Especially when you already know the nature of these spam ads. You just open and close. Or you mark it as read. This happens to the best of us.

So, when we got a mail from ICBC, Shenzen in July, 2020. They were asking about the possibility of offer a customized lighting solution of lobby lighting for their potential customers as well as office lighting for their staffs; you could guess our reaction. Firstly, this was not the first of these emails. And we remember the last one not yielding anything good. We completely disregarded it as spam. Like why would a big firm like ICBC want Us ? It didn’t make sense.

But the things that followed shocked us and led to cooperating with ICBC. So, this is our story on how we got to make a customized lighting solution for ICBC and we did it. Read on and find out more details.

Who is ICBC

Industrial and Commercial Bank of China ( ICBC ) was established on 1 January 1984. On 27 October 2006, the Bank was successfully listed on both Shanghai Stock Exchange and The Stock Exchange of Hong Kong Limited. Through its continuous endeavor and stable development, the Bank has developed into the leading bank in the world, possessing an excellent customer base, a diversified business structure, strong innovation capabilities and market competitiveness. The Bank regards service as the very foundation to seek further development and adheres to creating value through services while providing a comprehensive range of financial products and services to 8,098 thousand corporate customers and 650 million personal customers.

The Bank was ranked the 1st place among the Top 1000 World Banks by The Banker, ranked 1st place in the Global 2000 listed by Forbes and topped the sub-list of commercial banks of the Global 500 in Fortune for the seventh consecutive year, and took the 1st place among the Top 500 Banking Brands of Brand Finance for the fourth consecutive year.

So, it was their Shenzhen branch that reached out to us for partnership. Now you know why we didn’t believe it was real.

The Project

ICBC was planing to upgrade all of their sites in Shenzhen, aiming to provide young and old customers a more friendly environment and brand. They want to take the Longhua sub-branch as an example, if the feedback was good, they are planning to upgrade all the lighting system in their sites opened in Shenzhen and maybe the wholesale sites in Guangdong Province. So, let us assess what the project itself entailed.

The lighting solution should meet their brand positioning, and the newly decoration style, they want to use high quality, low ugr, flicker free LED lights, to make sure their customers feel in-depth warmth but not so hot. Since ICBC is the NO.1 banking corporation in China, they want a unique lighting solution with tight budget initially.

After several times communication by telephone and emails, we made a customized lighting solution for them using regular LED panel lights and irregular LED panel lights, with color temperature of 5000K. We send this solution and quotation to Jacky Zhao, the purchasing manager of ICBC Shenzhen Branch. After that, we didn’t got any feedback from them for almost two months.

Second Contact

In October of the same year, we got a phone call from Jacky Zhao, the purchasing manager of ICBC Shenzhen Branch. This time we were told to anticipate their meeting in Shenzhen Branch, together with other light competitors and other potential supplier for this project. There are some big companies for regular LED lighting fixture there, their price is extremely low and their solution looks luxury. Frankly speaking, we think we already being kicked out that time.

One week later, their purchasing manager Jacky Zhao visited us. This visit was key to the project.

Although our solution was not the most luxurious and price not so competitive, but no other suppliers spent so much times on this project as well as research ICBC’s culture and feeling of ICBC’s potential customers, ICBC want a unique lighting and decoration style, but they also don’t want their customers think that they only serves rich people. After visiting our factory, our engineering team and quality control team, Mr. Zhao think we should participate in this project and other potential sites updating project.

So, this time we weren’t disappointed. In 3 days, we received an official order confirmation from ICBC Shenzhen Branch and sooner they paid 100% in advance. This gave us so much joy.

The Job

After all the meetings and confirmation, we got the job. So, this is the process of the project itself.

We had to communicate with the project contractor, and other suppliers, what’s more, as they waste a lot of time in previous communication stage, for the lead time is very tight for us. Luckily, our engineer team and production department did the job very well.

In about two months, we and ICBC Shenzhen Branch partnered again on another 5 projects. We have since continued to cooperate on various products. The first project was the landmark. They loved the quality of our work so much that they kept coming back.

So, ICBC has never sent a complaint about the quality of our work. They even recommend us to other banks. So after more collaboration, our managing director Rose Wang and ICBC Shenzhen branch purchasing manager Jacky Zhao, ICBC Shenzhen director Eva Pong has became good friends. No doubt, this friendship began on the basis of the quality of our work. Our excellent performance also played a vital role.

So, that is the story of how we cooperate with ICBC Shenzhen Branch. How we gained a recurrent client through quality service, and what’s the most important, we are being heard by the ICBC headquarter, and there maybe other projects waiting for us .

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